Back in the year 2000, Google went ahead and changed the online marketing game forever, and they launched the self-service advertising program. Just a decade later, Google started making at least $42 billion in revenue off of the advertising programs. It has then become a very vital part of so many successful online businesses. If you happen to be someone who is unfamiliar with Adwords, it is simply a pay per click service which will allow you to create some fun ads which you can make use of for your business. These advertisements are clickable, and then they are displayed in the search results by Google. When you use the right keywords for the target audience, you have already gone ahead because you would be reaching people, and that is undoubtedly one of the most important things indeed. They will also have an interest in your services and your products as well. If you are interested, that’s great news. In this guide, I will give you 5 great reasons as to why your business should make use of Adwords.
- It is measurable, and it is also very flexible. One of their awesome advantages is that online marketing has so many traditional marketing channels just like Tv and print as well. It is also very easy to measure. It can also be used to challenge and measure the SEO campaign since you cannot always get the exact measurements on what went up and what went down in the rankings. This is also one of the best resources that you will have to measure based on what is working and also what is not because it does come equipped with a lot of metrics which will do the task for you. It is incredibly flexible because it does have some of the best customization options for the campaign which will suit your needs.
- You can make use of ad extensions. It will give you the ability to display every single thing from the product images, including product information and also to a pack of links to the sites as well.
- It also narrows down your audience, and that will give you the ability to discover the audience by their location, time of day and also their language and the browser or device which you are using.
- You also gain access to non-search sites like YouTube, Gmail and also so many other sites which are always at your fingertips.
- It is way faster than SEO. A big drawback when it comes to SEO is that it can take months before you actually notice any kind of results. This won’t happen with Adwords.